HEROINE BLACK BRALETTE - WIRE-FREE MATERNITY
first step | band:
The bottom edge or band of bra should be parallel to the floor. If it rides up, tighten the back hooks, or you may need to buy a band size down (ie 34 to 32). Cutting in? you may need to go up a band size (ie 34 to 36). Our bras come with 6 hook settings for extra extension to give the most flexible fit as you grow and change.
find your number
(ie 30-38) Start with your underbust measure so we can get your band size. Place a measuring tape firmly around your ribs under your bust. Relax your arms down and breathe out to get the smallest measurement. Note it down.
1st trimester - Start at the 2nd - 3rd hook from the tightest, you can adjust this as your ribcage expands. Shop a few nursing bras now, you can wear them again when you and bubs have settled into feeding and your boobs have settled.
2nd trimester - Move to the 3rd - 5th hook so there is still enough room to let it out during the 3rd trimester and bring it back down after birth. You may bust out of these cups in the 3rd trimester, but don't worry, this bra will be handy for the middle stages of breastfeeding.
3rd trimester - During the last several weeks of pregnancy extend to the 5th - 6th hook. You may outgrow the cup size, however it can be used again during your established breastfeeding journey.
after baby arrives - Adjust band to make it smaller as needed. Your milk coming in may expand your cup size! Lets discuss that next...
second step | cup:
The bust should sit in the cup without gaping or spilling over. Check the straps first, then if your spilling over you may need to buy a cup size up (ie 34DD to 34E). Gaping? You may need to go down a cup size (ie 34DD to 34D). The depth/fullness of your cup will change the most during pregnancy, you may increase 1 cup size by the 2nd trimester and a 2nd cup size by the end of your pregnancy. That means 2 - 3 changes in bra size throughout pregnancy and breastfeeding...
find your cup size (ie D-J)
To measure your cup size, its good to do this between feeds and wear the best fitting bra you have, preferably with a wire and no foam cups to get the right size. Keep the tape loose and measure around the body at the fullest part of the bust. Write down the number.
bralette | multicup sizing:
Our Heroine Maternity Bralette features multicup sizing meaning each band size fits a range of cup sizing, perfect for your changing breasts during pregnancy and breastfeeding. Shop to your band size and know you are covered between D-G cup you won't believe the support:
what if I can't find my size on your store?
Try visit our other favourite brand Hotmilk as they cater for every size from A-C cups through to 40 and 42 bands and up to J cup. Hotmilk has revolutionised the nursing lingerie market with its provocative and fashion forward styling offering premium product at accessible prices with a philosophy to celebrate and empower women via a fresh, creative approach.
Its with love that we offer free shipping on all orders over $50
UK - Royal Mail 1st Class Tracked - Signature Required - 1-2 days delivery.
EU - Standard Royal Mail, Untracked, 6-8 working days or Express via Parcelforce EUR48 Priority Business Service, 2 working days, tracked and signature required on delivery. *Please allow 24 Hours for order processing plus the shipping time.
Rest of the world - Standard International Royal Mail, untracked 7 -10 working days or International Royal Mail tracked service 5 – 7 days tracked and signature required on delivery.
Please allow 24 hours for order processing plus the shipping time. Peak times such as Black Friday / Cyber Monday and Boxing Day sales may experience a slightly delay in delivery times.
duty and tax:
There are no duties on parcels to UK or EU. Customs or duty charges however may apply in various regions. Hotmilk cannot predict and is not responsible for any customs or duty charges that the recipient may incur. To confirm charges for your country/state/region please contact your local customs department.
returns and exchanges
If you don’t love your latest projectme purchase, we have a generous 30 days return* policy which includes :
- Easy exchanges
- Store credit refunds
- Refunds within 10-14 days from receipts of goods
- £4 one off admin fee for credit card refunds (babyshow orders are not charged). Part order returns are exempt from this charge
To make an exchange or refund, follow these 2 simple steps...
STEP 1: Fill out the returns form below
STEP 2: Return to this address with your returns number
HM Collective - Returns
C/O Hallmark Consumer Services,
PO Box 18,
Leicestershire, LE13 1FF
For an exchange* please remember to let us know the product style and size you would like to receive in the box called Customer Notes. *Please note your requested exchange size can not be held for you and may sell out before your return reaches us.
* Due to hygiene reasons briefs are unable to be returned or exchanged. However briefs received as a free gift with purchase must be returned if requesting a refund (this includes free briefs or breastpads)
* Sale items are not refundable, however are valid for exchange or store credit.
* Garments must be in the original condition with swing tags attached and unworn.
* In the unlikely event a garment is faulty, please email us the product details and photos of the fault and we will get back to you with a resolution as soon as possible.
Heroine is our softest lace Maternity Bralette designed for everyday wear during pregnancy and for relaxing with bubs onwards. Understated paneled cup provides full cup support in stretch lace with sheer lining. Pull-over and wire-free for less fuss and more comfort - shop to your band size and know you are covered between D-G cup you won't believe the support. This style does NOT have feeding clips but you can easily slip the strap from your shoulder to breastfeed.
Stunning classic Black with rose gold hardware.
Please note this style does not have back adjusters so it's a firm fit to ensure support is optimal. If you prefer a looser fit, we recommend you go up a size, however the firmer fit offers a superior support and once on, it looks amazing and will stretch over time!
multi fit cup size S/32, M/34, L/36, XL/38 l 90% nylon 10% elastane lace l 83% nylon 17% elastane sheer lining
Designed in New Zealand, carefully manufactured in China, learn more here.